What is Reddit?

According to Wikipedia, Reddit is an American social news aggregation, web content rating, and discussion website, where people can able to react and respond to every single links of the site. The people only can interact with, only if they own a Reddit account. The users are limited on bases of certain constrains on submitting the content in this site.

The content posted is continuously voted by the other users in the community. Users get karma by their comments and links being up-voted by others in the community. If the content is reported as spam,then the content is get down-voted consistently by other users. This in turn means Reddit begins to limit how often you are able to submit content to the site.


Reddit has a small communities which makes the users to use this site with ease. These small communities are called sub-Reddit that bring people and their interests together. These sub-Reddit range in topics. The sub-Reddit also encourages the users by selecting the best pictures out of the sub-Reddit group which is posted in that week and displayed in the sidebar of the sub-Reddit. They also provide customer service which allows the users to interact among various genres. By this we can keep the users to stick to the brand.

This sub-Reddit provides customer service by doing the following:

  • Clearly identify the purpose of the sub-Reddit.
  • Create sections of helpful links.
  • Outline directions on the best ways to get fast customer service.

Ways to use Reddit for Marketing

This social media platform can be used in the field of marketing.This can be achieved by two spectator ways. One is to concentrate on the concerned audiences and the other path to get in the front page of the site.

Targeting the specific users can be picked by choosing the apt sub-Reddit groups.And the task of getting into the first page of the site is like digging a well and searching for the water in the core of the desert.

To get the content top of the hill

1. Select the right sub-Reddit

To reach the top of the hill, first startup with climbing the smaller stones.When a content has to be published first make sure to choose the most related sub-Reddit which matches the content which is to publish. With this the content which is to be reached to concern or related user can reach out with a drift. Make sure it is a fertile ground to sow the seedling.

2. Make hay while the sun shines

Time is one of the major factor which strikes the content reach level.It is advice-able to post the content in the Reddit site between 1 a.m. and 7 a.m. (EST). Links posted at this time do better than ones posted at any other time. Which means the content published in this time, has a better chance of rising to the top.

3. Post quality content

The content posted in the site, should have something good,then their is a good chances of breaking the finish point. If the content is based on the pure product promotion then, then chances are it will languish in a pit of down votes for all eternity.


Creating any marketing platform takes a lot of time and hard work, and Reddit is no different. If a product or brand that thrives on interacting and gaining feedback from people, then Reddit is a great place to do it.